A Tutorial Of Google Analytics

You need A Tutorial Of Google Analytics if you’re a blogger or entrepreneur. Setting up conversion funnels using website analytics software such as Google Analytics is very straightforward. To begin in Google Analytics, simply create a goal and at the bottom of the form used to create a goal, click the checkbox for, “Yes, create a funnel for this goal.” However, despite the ease of setting up a conversion funnel, there are some problems that can occur. Here are some things to keep in mind to help troubleshoot common conversion funnel issues in Google Analytics.

When publishing analytics code on a website, make sure that all the pages are tagged. Specifically, add tracking code to all confirmation pages. Be sure that the first step of the funnel is a page that is common to all visitors working their way toward a given conversion. For example, if a given site is an e-commerce site and the subject of analysis is user flow through a checkout process, exclude product pages as a step in the conversion funnel.

Google Analytics features the ability to use regular expressions to define conversion funnels. One popular way that regular expressions are used in a conversion funnel is to use wildcard characters and other regular expressions for matching more than a single URL for a given step. One important thing to keep in mind with using regular expressions in your conversion funnels is that backslashes must be escaped, or the funnel will not work. When creating a conversion funnel using Google Analytics, there is an option to make a “required step.” This means that the step identified is a necessary step in the actual conversion process. Make sure that is the intent when defining a step as such.

Converting more visitors is one of the best ways to increase website revenue without having to invest in increasing overall traffic. Conversion funnels are a great starting point for identifying conversion opportunities that may be otherwise missed, and blunders that may be invisibly hurting your overall website profits. Analyzing the conversion process on your site can help you identify the small changes that will make a big difference for your top line. That said, I hope you find this short Tutorial Of Google Analytics tips helpful.