How to Make Money on Facebook as a Creator

Ways you can earn money on the Facebook platform as a Creator

Danwil Reyes
3 min readOct 2, 2020
Photo by Glen Carrie on Unsplash

Do you want to earn money on Facebook? Today I’ll share with you how to make money on Facebook as a creator.

Below you’ll find some exciting new stuff about earning money on the platform doing what you love.

  1. In-stream ads — lets you monetize more types of videos with advertising.
  • New Ad Experiences: Facebook is working to increase overall payouts for creators in Watch. For instance, They’re testing the option for people to watch videos in News Feed and continue watching in Watch after viewing a short ad.
  • Ads in Short-form Videos: You can use image and post-roll ads to monetize content that are 60–180 seconds long with image and post-roll ads. Facebook is testing these two non-interruptive ad formats in engaging short videos, in addition to investing in monetization solutions for long-form content.
  • Ads for Live Videos: Live video can now be leveraged for ads like never before. From monetizing videos that were previously live, to enabling mid-roll ads that play during your live stream while your live stream continues to play in a smaller window.

In addition, Facebook has committed itself to helping you turn your passion into livelihood. The company is expanding their fan support products (Fan Subscriptions and Stars) by making them available to creators.

  1. Fan Subscriptions: Fans can support you directly through payments that recur each month. Subscriptions are currently available in the following markets:
  • Australia
  • Brazil
  • Canada
  • Mexico
  • Thailand
  • United Kingdom
  • United States

Creators must also meet Facebook’s eligibility criteria. You can read about it here. If you meet the company’s criteria you can sign-up here.

2. Stars: Stars are great for helping you earn revenue on live streams. Your fans can buy Stars and send them to you in the comments. In addition, you can now set Stars goals, add automated thank you cards, and other tools in Creator Studio.

Stars are currently available to certain Facebook Pages in the following regions:

  • Australia
  • Canada
  • Colombia
  • India
  • Indonesia
  • Italy
  • France
  • Germany
  • Malaysia
  • Mexico
  • New Zealand
  • Peru
  • Philippines
  • Spain
  • Taiwan
  • Thailand
  • United Kingdom
  • United States

Facebook said more countries will be added soon.

Furthermore, Facebook unveiled Facebook Shops, a live Facebook shopping portal that makes buying and selling easier online. You can read more about it here. Creators and brands will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.

Facebook also expands access for Facebook creators to Brand Collabs Manager, which helps you find potential brand partners and then collaborate with them. You can read about it here.

And last but not least, for creators hosting events online, the company just started inviting Facebook Pages to a new way of monetizing called Paid Online Events through a one-time access charge that’s collected when guests register to attend. You can read about it here.

If you’d like to learn an additional way to monetize your Facebook Page or Group, check out this comprehensive and inexpensive short course right here.

Thank you for reading how to make money on Facebook as a creator. I hope this helps you in one way or the other. If you liked this, check out the other articles below. Until next time. Take care of yourself and each other. Cheers!

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Danwil Reyes

Silver and gold have I none, but I'll give you what I have: the power of true love and real truth from things above! May you have heavenly peace and blessings.