New Google Mobile Ads SDK Changes Will Affect Android and iOS Apps and Revenue

Google announces its mobile ads SDK changes will affect apps and revenue

Photo by Paweł Czerwiński on Unsplash

Google just announced its new mobile ads SDK changes will affect Android and iOS apps and revenue. Read on to find out how this will affect developers and advertisers on the Google platform.

Google Mobile Ads SDK iOS v8.0.0 is released and Android v20.0.0 will be released in Q2 2021. In the update to these major versions, a number of existing APIs will be changed or deprecated. Please consider the following:

• Before these versions become available, please consider updating API usage in existing apps per the migration guide below.
• When GMA SDK version 8.0.0 (iOS) or 20.0.0 (Android) becomes available, please ensure all app(s) have been updated according to the migration guides below before releasing your app(s).
• Updating the GMA SDK to version 8.0.0 (iOS) or 20.0.0 (Android) without also making changes to the following APIs per the migration guide will cause issues with apps building or compiling and may affect revenue.
• The breaking changes in GMA SDK to version 8.0.0 (iOS) or 20.0.0 (Android) will not break existing implementations that target older SDK versions.

YouTube Announces New Video Uploads Updated Policy

Below is a list of major API changes that will require actions before updating to the latest SDK.

Here’s a summary of these major changes:

Type

1. APIs Changed

Details

Changing API calls for full-screen formats Interstitial and Rewarded ads.

Action

Follow the migration guides to change existing API calls if you are using any of these full-screen formats.

2. APIs renamed

Details

A number of APIs will be renamed. For the full list of APIs requiring changes, please see the migration guides.

Action

Rename all UnifiedNativeAd references to NativeAd (Android) and GADUnifiedNativeAd references to GADNativeAd (iOS). Rename other functions from the migration guide.

3. APIs Removed

Details

A number of APIs will be removed, including:

• Legacy Rewarded ads API

• willLeaveApplication

• Ad request level TFCD-bit settings

• NativeContentAd and NativeAppInstallAd

Action

Transition all uses of NativeContentAd and NativeAppInstallAd to use NativeAd instead. Please see the migration guides for a full list of APIs removed.

4. API Deprecation

Details

Deprecating Smart Banner. Adaptive Banner will replace Smart Banner, which will serve the same use-cases and will bring higher performance and greater size flexibility that is tailored to device.

Action

Publishers still using Smart Banners should consider switching to Adaptive Banners. No action is required at this time.

Note: not all changes are mentioned here. For the full list of changes, please refer to the migration guides below.

Migration guides:

For Android, click here.

For iOS, click here.

New Changes to YouTube’s Terms of Service

Note: Updating to GMA version 20.0.0 (Android) or 8.0.0 (iOS) without updating calls to these APIs may result in apps failing to build successfully and may also affect revenue.

For any specific questions or feedback, you can visit the Google’s Ads Developer Forum here.

3 Fast Ways to Get Paid as a Writer and Avoid Job-Hopping

Thank you for reading the new Google mobile ads SDK changes will affect Android and iOS apps and revenue. I hope this helps.

If you liked and enjoyed this, please check out my other posts and consider following me here at Medium. Until next time, folks. Take care and stay safe.